Why Use a VDR for Marketing?

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VDR for Marketing

There are numerous occasions where your company could be asked to review sensitive information from outside sources. These could be fundraising rounds, business acquisitions and mergers as well as regulatory filings and other important processes where sensitive information needs to be disclosed. While generic file-sharing services like email or Google Drive can be used in certain situations but it is essential to make use of a VDR to ensure that your data remains secure and enables your team members to work efficiently.

VDRs are safe repositories where authorized users can communicate securely with documents and information via an app on their mobile or a web browser. These platforms are equipped with advanced software features like document indexing, full text search, favorites and endless scrolling. This allows project teams as well as third parties to collaborate and create proposals with ease. It also offers transparency through activity logs that track the user’s actions.

While VDRs were initially designed for M&A transactions They are now employed by a variety of industries that need to share sensitive data with stakeholders outside. Investment bankers make use of VDRs to share contracts and related information with potential investors and buyers in a private online environment. Venture capitalists and private equity firms often utilize a VDR to work with auditors, limited partners and portfolio companies in the preparation of complex agreements for business and regulatory filings. Biotech and pharmaceutical companies depend on VDRs to exchange intellectual properties and clinical trial data.